To launch a campaign for Hefty’s new 100% compostable line of disposable tableware, we partnered with boutique animation studio SEED London to create a forest full of lovable creatures celebrating a new product that’s better for nature. SEED took the craft of the piece a step further by enlisting the help of one of London's most renowned model making studios to create the ECOSAVE world meticulously by hand. Acclaimed DP Tristan Oliver (Isle of Dogs, Paranorman) led the photography of the miniature set in a safe and socially distanced shoot in a London studio.
Role: Creative Director
Executive Creative Director: Heath Pochucha
Group Creative Director: Jen Stocksmith
Associate Creative Director: Jen Neis
Sr. Art Director: Brett Essman
Copywriter: Nick Paulson
Executive Producer: Bill Berg
Production: Seed London