The Fan jersey swap: mastercard + lionel messi

The most sacred ritual in sport. The jersey swap. A sign of respect, and one the ⚽️🐐gives out rarely. 
Reimagined by Mastercard and McCANN New York,  we designed 10 bespoke jerseys each inspired by a defining chapter of Lionel Messi’s career in partnership with designer Guillermo Andrade, the founder and creative director of 424. Each of the 10 jerseys were custom-designed to tell the stories of Messi’s life and career in their fabric.
Then we found 10 deserving fans — fans who’ve given back to the beautiful game — and surprised them with an opportunity to swap their jerseys with Messi.

Mastercard’s The Ten: From Leo to the Fans

The capstone to Mastercard’s partnership with Messi, The Fan Jersey Swap created a priceless moment in futbol history.

CREDITS:

Role: EVP, Executive Creative Director and Global Head of Social

CCO/ECD: Sean Bryan

Global CCO: Javier Compopiano

Global CCO: Andres Ordonez

ECD/Brooklyn Brothers: Jon Yasgur

SVP GCD: Chad Baker

SR AD: Cecily Myers

ACD: Andrea Raia

ACD: Bec Matlioski

SR CW: Edythe Rodriguez

VP CD: Reto Otterli

CD: Sebastian Piacentini Veron

ACD/Brooklyn Brothers: Anastasia Serdukova

ACD/Brooklyn Brothers: Andrew Pattee