Trolli + Mokuyobi
Outspent at every turn, Trolli has to continually out-market competitors to capture the attention of their teen audience. Weirdly Woven is a fashion collaboration between Trolli’s Weirdly Awesome candy brand and out-of-this-world clothier, Mokuyobi. The goal of Trolli’s collaboration with Mokuyobi was in-part an experiment: Could the brand survive and thrive outside of the candy aisle? Would people wear the brand proudly?
I’m proud to say, it was a huge hit. 65% of the Weirdly Woven line sold out in the first quarter, driving demand up even farther. Maybe it was due to our shoppable ads, which boasted completion rates of 80.2%.
Launch at ComplexCon.
Snap Ads
INSTAGRAM ADS
AWARDS:
2018 Digiday Contenting Marketing Award - Best New Product or Campaign Launch
MEDIA COVERAGE:
CREDITS:
Role: Creative Director
Creative Director: Dustin Joyce
Art Direction/Design: Justin Davis, Jade Bayonet
Copywriting: Matt Cermak, Matt Klugman
Social: Taylor Lovaas